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La publicidad es una forma de comunicación que promueve un producto o servicio a una audiencia meta, con el fin de generar un comportamiento de compra. Hacer publicidad implica generalmente pagar campañas en medios adecuados para difundir un mensaje publicitario.
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La publicidad United states of america el branding para desarrollar sus campañas recogiendo la identidad Visible de la marca del producto o del servicio que promueve. Tener un buen branding es necesario antes de invertir en publicidad.
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